Practical tools for smart teams
Designed by a cool technical and business project manager

Things we think every small business should have.

Start with free tools for customers, projects, ownership and operations. Adapt them yourself, or bring us in when the workflow needs more.

Things every small business should have

Check the demos. If you like one:
1. Put in your email and you will receive a ZIP to download.
2. It includes the HTML you can use directly or host, plus instructions for connecting Google Sheets.
3. Follow the guide and you have already upgraded. Cheers!
Why these 5? Rapport helps you remember customers. Pathway helps you move work. Fourward helps you protect your own energy. The Business Playbook teaches ownership. The Biz Calculator helps you test a real deal.
That is all we collect: your email, so we can kinda spam you when something cool is on the horizon. Nothing else.
Resource 01 · This is a CRM

Rapport

Contacts, companies, pipeline, follow-ups and forecasts

The best parts of Salesforce, HubSpot and similar CRMs, shaped for SMEs that need a solid CRM core.

Resource 02 · This is a project tracker

Pathway

One board, every client project, one glance

The parts of Jira/Asana/Trello/MS Project an SME team actually needs - nothing else.

Resource 03 · Workout + food tracker

Fourward

Log lifts and rough food intake with checkboxes, get a protein target based on your own numbers.

Resource 04 · Business-buying primer

Business Playbook

Learn how cash flow, financing and operations fit together before you consider buying a business.

Resource 05 · Test a real listing

Biz Calculator

Normalize earnings, add the costs you will really need, structure the purchase and see what remains after debt.

Biz Basics

The base-level vocabulary for two conversations: buying a business, and using AI in one. Want to run the actual numbers? Try the full calculator →
Meridian Supply Co.
Income Statement · Estimated figures, for illustration only
Revenue$1,000,000
Cost of Goods Sold($400,000)
Gross Profit$600,000
Advertising (Google Ads, social)($40,000)
Software & CRM($15,000)
Rent($90,000)
Utilities($25,000)
Payroll (includes $100,000 owner's salary)($285,000)
Insurance($25,000)
Bank Charges & Fees($10,000)
Net Income$110,000
+ Owner's Salary (add-back)$100,000
SDE$210,000
At a multiple of 3x, a bid for this business would land around $630,000. Tap any underlined word above for a plain-English definition.

Already run a business - or about to buy one? Here's where AI actually moves the needle.

These aren't add-on services bolted onto a consulting pitch. They're the same categories that show up over and over in the AI Cases below - real businesses saving real time and money.

🗂️
A CRM
Hosted on your own AWS, retainer-based, not SaaS - you own the data.
✍️
Content & copy
Us in the room with you, refining prompts until it sounds like you.
🎬
Ads & creative
Images via Nano Banana Pro, video via Kling 2.5 - real current tools.
⚙️
Efficiency consulting
Auditing repeatable work, automating what doesn't need a human.
See the full glossary - every term, every offering →

AI is already doing this

Real, named, sourced - not our own case studies.
Papaya Global

Global marketing with a lean operations team

Connected customer data and automation across HubSpot, Workato, Gong and AWS.

Complex operations without a large team

read the story →
Chime

Agents manually summarizing calls

Added AI-generated summaries to the customer-support workflow.

250,000+ hours saved annually

read the story →
DoorDash

High-volume voice support

Built a generative-AI self-service workflow with automated evaluation.

50x testing capacity

read the story →
C.H. Robinson

Routine shipment requests arriving by email

Used AI to turn unstructured messages into faster operational workflows.

Hours reduced to seconds

read the story →
Explore 20 real, sourced AI cases →
Book a free call